Morphe Cosmetic

The Shade of Inclusion

Live Area | Role: Art Director | Project Length: 1 month

Morphe Cosmetics’ mission is to empower every person to look killer without killing the wallet. I worked with Morphe to create a rebrand of their site that focused on a shade finder and refreshed the home page experience. Morphe’s goal was to increase user engagement and revenue through the shade finder. The Morphe shade finder has the largest selection of shades on the market focusing on model inclusivity. Making sure the user seamlessly found their shade and quickly adding products to the cart without taking them out of the experience was key. In addition to creating a shade finder, Morphe wanted a facelift for their site. This included an updated type ramp, color palette, grid and card system, and shopping experience. The resulting design landed us the account.