REI Co-op

A Life Outdoors is a Life Well Lived

Role: Visual Designer | Project Length: 6 months

REI.com underwent a complete redesign when it turned Co-op in 2015. I joined an in-house design team to create a new website and branding refresh for REI Co-op. REI believes in empowering every person to get outside and enjoy the outdoors. They will outfit you for your next adventure with every budget in mind. With those promises in mind, I designed landing pages, promotional material, and shopping experiences. I derived my inspiration for UI and responsive design from the REI promise of authenticity. Developing fresh, original designs while maintaining the co-op's brand standards was an exciting challenge.